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The domain states the following, "The Transportation Industries Benchmarking Consortium TIBC is an association of transportation companies." I observed that the web site stated " TIBC conduct benchmarking studies to identify the practices that improve the overall operations of the members." They also stated " To identify Best in Class business processes within transportation companies, which, when implemented, will lead member companies to exceptional performance as perceived by their customers. Want this popup to stop?." The meta header had Transportation as the first keyword. This keyword was followed by Industries, Benchmarking, and Consortium which isn't as important as Transportation. The other words the site uses is benchmarking. benchmark is also included and could not be understood by search engines.